It took 209 cold calls to book 1 listing appointment → about 7 hours of calling.
→ Baylor University / Keller Center Research Report, 2011 (50 agents, 6,264 calls)6,264
calls analyzed
28%
answered
209
calls per appointment
Here's what that means for you: 209 calls = 1 appointment. At roughly 30 calls per hour, that's about 7 hours of dialing to get 1 real appointment.
If the average commission in San Antonio is $9,100 (NAR 2025) → then every 7 hours you spend calling is worth up to $1,300/hr.
That doesn't mean every call pays you $1,300. It means the hours you put on the phone have real, measurable value → even when most calls go to voicemail.
The phone is a $1,300/hr tool. You just have to pick it up.