6 call attempts can reach up to 90% of leads.
→ InsideSales.com, 2021 Lead Response Report (55 million sales activities, 5.7 million leads)Contact rate by number of attempts:
1 call~20–30%
3–4 calls~60–70%
6 callsup to 90%
Most agents stop after 1 or 2 tries. That means they're reaching less than a 3rd of the people who might actually want to talk.
The data says if you pick up the phone 6 times, you'll get through to almost everyone on your list. The difference between 1 call and 6 isn't effort → it's the difference between missing a deal and closing 1.
Don't let a voicemail stop you. The seller who doesn't pick up today might be ready tomorrow. Keep calling!